BREG MARKETING ASSETS
CLIENT
Breg Inc.
MARKET
Healthcare
SERVICES PROVIDED
> Product and Packaging Design
> Documentation, Design and Illustration
> Creative Direction and Brand Consulting
BRIEF
Create new product positioning and creative strategy for healthcare-branded products. Evolve the brand away from the clinical feel and highlight the positive benefits and results of proper heath and lifestyle benefits.
RESEARCH
Clinical and customer research showed patients are intimidated by the impersonal and clinical presentation of healthcare products. Consumers want to be reassured the treatment will ultimately improve their health and well-being.
RESULT
By elevating the design and product presentation, Breg products embraced the persona of the positively active lifestyle. Treatments using newly designed Breg products are perceived as powerful and effective tools to rejuvenate the patients.
Product Design
Iterations and AB Testing
Collateral
